Apple, Google Collect User Data : the wall street journal

Google and Apple are gathering location information as part of their race to build massive databases capable of pinpointing people's locations via their cellphones. These databases could help them tap the $2.9 billion market for location-based services—expected to rise to $8.3 billion in 2014, according to research firm Gartner Inc
Read more: http://online.wsj.com/article/SB10001424052748703983704576277101723453610.html#ixzz1KFqHSzTw

interesting story in wsj.com .  the marketing will be developed from the information gathered from your cell phone in real time.  your patterns are being tracked.

Google and Apple are gathering location information as part of their race to build massive databases capable of pinpointing people's locations via their cellphones. These databases could help them tap the $2.9 billion market for location-based services—expected to rise to $8.3 billion in 2014, according to research firm Gartner Inc
Read more: http://online.wsj.com/article/SB10001424052748703983704576277101723453610.html#ixzz1KFqi5D9v

http://online.wsj.com/article/SB10001424052748703983704576277101723453610.html?mod=WSJ_hp_MIDDLETopStories  here's a thought: you will be controled and guided by marketing if you are not already.